You can download or read them online. Our mission to fulfil all reading requirements of readers. Feel free to write us. The Thank You Economy. Home Books Book Details. Read Book. Summary Buy this from: Amazon. Audio Book. Back in the day when we as a society lived in small, tight knit towns, if you wanted to run a successful business, you had to get to know the members of your community.
Remember some birthdays, ask about their kids, know who was getting married. They had to feel you cared and you had to add some extra touches to show it. But as societ y became more and more isolated, as families tried to move further into the country and have the white picket fence separating them from there neighbors, faceless corporations took over the landscape, companies made the switch from caring about their customer experience to caring about the bottom line.
Profit, over principle. No more teenagers bagging your groceries, no more gas station attendants, no more talking to a real person on the phone if you have an issue. If someone had a bad customer service experience, who could they call about it? It is between 8. But want to know the best thing about word-of-mouth? It's available to everyone. Whether you're a Fortune company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed.
And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge, though, is how to do that. This book will show you how. Score: 5. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful.
A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.
In The Good Soldiers, Finkel shadowed the men of the US Infantry Battalion in Baghdad as they carried out the grueling fifteen-month "surge" that changed them all forever.
Now Finkel has followed many of the same men as they've returned home and struggled to reintegrate - both into their family lives and into society at large. In the ironically titled Thank You for Your Service, Finkel writes with tremendous compassion not just about the soldiers but about their wives and children. Where do soldiers belong after their homecoming? Is it reasonable, or even possible, to expect them to rejoin their communities as if nothing has happened?
And in moments of hardship, who can soldiers turn to if they feel alienated by the world they once lived in? These are the questions Finkel faces as he revisits the brave but shaken men of the More than a work of journalism, Thank You for Your Service is an act of understanding -- shocking but always riveting, unflinching but deeply humane, it takes us inside the heads of those who must live the rest of their lives with the realities of war.
Drawing on a backlist dating to , Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology.
This title was originally published in The Experience Economy Author : B. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses.
The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.
But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles.
Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies. Vaynerchuck emphasises the way social media has changed the way we perceive companies and brands, the lines have been blurred.
There really is no escaping social media in the current business climate and Vaynerchuck emphasises the importance that brands and companies learn how to use it to their advantage. The goal for all brands should be to be as authentic as possible online and be able to build relationships with customers that feel personal and just like a friendship. Vaynerchuck explains that this is important no matter the size of the brand or company, this relationship is the one you need to nurture.
Social media is the perfect platform to create these close connections with customers and learn more about them. Give them the ability to let you know what they want and how they use your products. This will only enable you to build better products more suited to your audience. They are playing a waiting game, waiting to see whats next and whether social media can really deliver.
However, the time is now. Eventually, though, I think social media will be as important to a business as a strong heart. Vaynerchuck describes the countless excuses that companies and brands use to defend their choice to avoid social media.
Vaynerchuck explains that if you want your customers to feel like you have a caring culture, then you need to portray that from the inside out. Your company itself needs to be inclusive and caring. If run by a dominant leader with a reputation for bad company culture then the customers are going to hear about this and it will reflect badly on your brand. Within the company, the focus should be on your employees, and this will extend out to your customers. Although the customer is king, employees need to be happy and comfortable in order to be able to focus on the customers and provide the service necessary.
Vaynerchuck explains that employees need to be treated like adults and able to manage their own hobs as much as possible. If they feel like their needs are not being met, they will not be happy in their role and this will translate across to the customer. The goal is to have happy, satisfied employees. To achieve this kind of satisfaction among staff would require business leaders to engage at the same one-on-one level with their employees as with their customers.
After all the discussion on employees, it makes sense to cover leaders next. This is exactly what you can achieve when you combine traditional media with social media. Vaynerchuck explains that your goal should be to combine the different platforms available, so your vision and story has multiple layers, your audience can reach you in different places and the discussions can take place in different spaces.
Vaynerchuck explains that you need to be creative, do something that grabs attention and makes your customers want to see what else is going on.
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