The lovemarks effect winning in the consumer revolution pdf

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In Lovemarks: the future beyond brands , Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers.

The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over plus countries.

In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution , the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations.

From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape. Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Convertire valuta. Aggiungere al carrello. Descrizione libro Condizione: New. Codice articolo MX. Informazioni sul venditore Contattare il venditore. Descrizione libro Condizione: new. Satisfaction Guaranteed! Book is in NEW condition. Codice articolo X Descrizione libro Hardcover. Condizione: New. As new. Codice articolo Codice articolo Qx.

Codice articolo QX. Roberts, Kevin. Casa editrice: Powerhouse Books , Vedi tutte le copie di questo ISBN:. Riassunto Su questo libro A business revolution is changing all the rules of the marketplace. Product Description : Book by Roberts Kevin Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

EUR 32,74 Convertire valuta.